Peterson Partners

March 13, 2007 A Salt Lake City company whose innovative resin panels decorate everything from concert halls to shower stalls is being acquired by Hunter Douglas NV, the world's largest maker of window blinds. Financial details were not disclosed. But last year, 3form had sales totallying $48 million, according to a statement on the Hunter Douglas Group Web site. The Netherlands-based company says it will retain current management, and the acquisition - expected to be final on Wednesday - will help it expand its global position. Ray Goodson founded the Salt Lake City company in 1991 under the name Simtec, but he had limited success marketing it. His son, CEO Talley Goodson, joined the company in 2002, changed the name to 3form, lured outside investors and began selling directly to the architectural and design market. In two years, revenues went from $3 million to $17 million. The company currently employs 310 people. In Utah, 3form's environmentally-friendly panels are on display at Market Street Broiler, Xcel Spa & Fitness and Richter7. Nationally, they highlight the the Lincoln Center for the Performing Arts in New York, a San-Francisco nightclub called Blush and Treasure Island Hotel's Tangerine Bar in Las Vegas.