Peterson Partners Closes Making Memories Acquisition

July 7, 2004 Salt Lake City, UT. Peterson Partners, a leading Salt Lake City based private equity firm, announced today that it has closed its acquisition of all of the outstanding shares of Making Memories Wholesale, Inc. In January of 2003, Peterson Partners acquired 80% of Making Memories. stock from its founder, Bridgette Server. With Peterson.s recent acquisition of the remaining 20% held by Ms. Server, Peterson now owns the entire company.

"Bridgette Server has built the most creative and innovative scrapbooking supplies and accessories business in the industry," commented Rick Stratford, partner responsible for leading the Peterson Investment. "We.re pleased that Bridgette continues as a member of the Making Memories board and that we.ll continue to benefit from her creative ideas and energy."

Making Memories, with headquarters in Centerville, Utah, is noted for its cutting edge creative design capability. The company is one of the nation.s fastest-growing providers of scrapbook supplies, having more than tripled its size since the original Peterson investment less than 18 months ago.

About Peterson Partners LP
Formed in 1995, Peterson Partners (formerly Peterson Capital) provides business expertise and equity financing to companies with proven business models and high growth potential. One of the leading private equity buy-out firms for small- to mid-sized companies in the nation, Peterson Partners has developed a track record of building successful businesses by using sound investment strategies, collaborating with management teams and leveraging a personal network of experts. The Peterson investment portfolio is currently comprised of more than twenty high-growth companies located throughout the United States. Some of its recent successful investments include JetBlue, Asurion, Instashred Security Services, and Making Memories. The firm.s general partners are Jordan Clements, Rick Durham, Joel Peterson and Rick Stratford. Visit www.petersonpartnerslp.com for more information.

Contact:
Jordan Clements
Telephone: 801-359-8880
Fax: 801-359-8880
Email: Jordan@petersonpartnerslp.com